Immersive Experience Design

• Virtual Reality, Mixed Reality, blending real and virtual, live performance and audio reactivity with pre-recorded virtual elements.

• Creative possibilities beyond reality – your audience can fly, bend reality, manipulate the experience through touch and sound.

• Capture spatial experiences and make them accessible around the world, to new audiences

• Spatial interaction design and gamification to give users / audience a sense of immersion in the story world.

Apps That Enhance and Simulate

• Virtual Training is a fantastic use case of XR. We don’t think an avatar replaces a human – but potential benefits are huge:

• Delivering training on essential equipment without taking that equipment offline, or without risking its damage.

• Allowing trainees to repeat training, allowing analysis of performance and behaviour

• Giving trainees a low-stakes, no-judgment place to make mistakes, explore, and try again.

Web Based XR

• It’s no longer cool to ask your customers to download an app just for you.

• Web XR is exciting – tying a web address with some heavily optimised content to a QR code for an almost instant, super-accessible experience is the lower friction way to get on a user’s screen.

• … But App-based AR is much more powerful and we love it – particularly when you’re offering the user something they really want.