What Can XR Do For You?

We are passionate about XR and immersive technology because it offers so many new possibilities.

We’ve worked with immersive technologies since long before they were widely adopted, and have seen the real lasting value for companies adopting them, beyond buzzwords and hype.

There is a really wide range of things you can do with XR so we’ll start with the best, most appreciated applications.

Training

1. Expensive, specialist equipment can be replicated closely so it isn’t taken out of use and can’t be broken.
2. Specialist trainers don’t need to be brought on site
3. Users can access it whenever they like - training can be repeated more frequently or more flexibly.
4. Potential for analytics which doesn’t exist in real life.

This use case is probably the most overwhelmingly proven and adopted by companies.

Simulation / Digital Twins

1. Again, copy something expensive and specialised and have it accessible whenever, wherever.

    

2. You have full control over the environment.

    

3. Put your customers or audience in a front row, first person seat to more fully experience designs, plans, or other content.

    

4. Combine many of the benefits of in person discussion and collaboration over a 3D object with the benefits of remote, global connection. 

    

This is mainstream already. Think virtual house tours widely adopted by estate agents, architects, industrial designers and many more.

Limitless Creativity

1. Tap into something gamers have enjoyed for decades, now brought into the mainstream and used for “serious” applications - the limitless potential of creating virtual worlds and environments to surround your audience!

2. The sky is not even the limit. Truly create new worlds based on your goals and ideas, not limited to 2D media constraints or even the laws of physics.

3. VR’s wow factor can fade for the growing number of people who use it daily - by pushing the technology to do more amazing things and give people new experiences, you can continue to impress your users and create things people will talk about

4. Growing number of media awards recognising XR / Immersive content, but remains a small ecosystem

The bar keeps being raised in this area - new tools and hardware constantly released means you need to move fast on a project from start to finish if you want your ideas to wow, and we’re experts of short turnarounds and cutting edge.

Social Events

1. Social and meeting software, and enterprise and education platforms growing in popularity steadily along with headset adoption.

2. Great potential for delivering live experiences, talks, lessons, concerts and meetings to a global audience as well as reaching these platforms’ built in user bases.

3. The venue can be anything you choose or imagine. Outer space, a magnificent cathedral, or in the belly of a whale… there is no need to copy a real world conference hall or grey cubicles unless that’s what you want.